Learn about private label rights

1. What are private label rights?

Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material your own?
What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?
If you haven’t heard of Private Label Rights, then most likely you’d think they were pulling your leg. But it’s true! Private Label Rights do exist and they are one of the fastest ways to creating and owning your own products available!
But what are Private Label Rights?
To understand why Private Label Rights are so special, first you need to know a little bit about resell and master resell rights.
Resell rights are simply permission from the owner of a product (an e-book, for example) to allow you to take and sell or distribute it for your own profit.
Master resell rights take it a step further and allow you to sell the resell rights to the product. Buying a set of these rights is great but it can cost you and the downside is that although you get to keep the initial profits, in all essence all you are really doing is helping to build the product creators business and reputation.
So, let’s just say that resell rights are great for a quick profit but if you really want to build your own brand and business you need your own product not someone else’s!
Now enters our hero, namely Private Label Rights (PLR).
These are products that you are allowed to put your name on as the author and sell as your own product. That’s right, with PLR’s you are actually given permission to sign and even change another person’s work depending on the type of PLR that you purchase.
Why is that so great?
Because, it is the fastest way to creating your own product that there is and it’s a reason to get really excited. Now you can almost instantly have a product of your very own. One that will promote your business, build your brand and make you all of the long term profits.
Let’s take a minute and get familiar with PLR’s.
Most of the time with basic private label rights you can’t change the product. However you can put your name on it and claim authorship. These you can usually pick up very inexpensively or free.
Then there are private label rights that come with source code rights. These products come to you in the raw source material like MS Word or text files They are usually like a rough draft so that you can use it to complete a finished product that you can call your own. These will usually cost you a bit more and can come with a wide variety of terms and conditions that are set by the creator of the content.
With PLR content, you no longer need to divert your time, effort and attention to writing your own content, nor do you have hire expensive freelance writers to write it for you.
In short, it drastically cuts the cost and effort required in outsourcing content. Private label content allows you to use solid copy created by a qualified writer at dirt cheap prices to your advantage. This way, you can devote your energies to doing what you do best and put the power of PLR content to work for you at the same time.
Here is a quick list of the perks that come with PLR’s:
- Saves you time, effort and aggravation.
- Let’s you build your brand.
- Helps you build your business and reputation.
- You keep all of the credit.
- You keep all of the profits.
- Saves you a ton of money.
- Gives you editorial freedom.
- Provides you with professional results.

And that’s just a few of the reasons that you should be head over heals for PLR products.

2. What can you do with unrestricted private label rights?

Say you were able to acquire PLR for a particular e-book. What can you do with it?

For starters, you can customize it with your name and contact information and start selling it. That is the fastest way to get going. But, it is only one way.
Next you can break up the book into separate chapters and then submit or sell these as articles.
On the other hand, if you were able to acquire PLR for a set of articles, you could combine them and package it as a book, which you then can sell.
OK, you’ve done that, now get busy and start changing the material’s content by adding or removing details. You can also add pictures or illustrations as well as other media like sound or video clips. The skies the limit.
Then you can use the same content to create short reports, follow up emails, marketing materials, website content or anything else you can think.

3. Advantages of private label rights:

A PLR product with full rights goes much further than a product with resell rights. Because with PLR’s you have the right to do basically what ever you want with the content. Which gives you the benefit of having your very own product without investing the time and effort of making it yourself.
For instance, having full PLR’s to a batch of articles, you are allowed to do any editing that you want. Plus, you can incorporate any links, images or additional content then include your author byline and claim the work as your own.
PLR materials come in many shapes sizes and forms including information products such as e-books, reports and articles. They also come as graphic files, software, and more.
Does PLR have Disadvantages?
The only downside of PLR content is that when you purchase it you are not guaranteed a unique product, since they are often sold to several individuals, unless you hire someone to create the content just for you. That can be a bit pricey. Not to say it’s not worth it, but I’m sure you have better ways to spend your hard earned cash. Besides after this course you are going to be able to take the more affordable PLR’s and make them into your very own digital empire.
Now let’s go over the major Advantages of PLR content:
- It saves time. For a well researched, informative and good quality article to be written, containing several chapters and comprising of about fifty pages, it can very well take at least fifty hours of your time and effort. With PLR contents, you easily get instant content access.
- No “outbound links”. With PLR content, you are not obligated to incorporate “outbound links” in your product, which means you are only promoting your business or affiliate programs.
- Cost efficient. Hiring someone to write content for you can be expensive, costing around $17 per 400 to 700 words. If you need a 50 page report or e-book, then you can expect to pay around $850, whereas PLR content is much less expensive.
- PLR content can be revised or altered. You can rephrase the words and add in your preferred content, links and keywords.
- You can brand your own name. Almost anybody purchasing something prefers to buy from someone they trust and know. With your PLR content, you are able to display your name. Then when prospects are pointed to your site, seeing your name once more, they instinctively have that certain feeling of knowing and trusting you.
- Well written by experts. Generally, almost all “private label content” is professionally written and compiled with the most up-to-date research by experienced writers.

As you can see there are many more advantages than disadvantages to using PLR content to create your own products.

4. How to Make Money with Private Label Rights:

PLR Content is one of the easiest ways to build a business especially if you don’t have the time to develop your own product. There are literally hundreds of possibilities when it comes to how you can make money with it.
All you have to do is find the right material to work with and “BAM” you can have an instant product. Just change the graphics, modify the content and you are good to go.
Another great thing about this is that you can package the content and present it to buyers in any way that you want. Additionally, you get all of the glory because you’ve bought the right to put your name on product and call it your own.
Let’s take an e-book, for example. If an author of an e-book grants you the Private Label Rights to a book about “Ipods”, you can modify the content to include the latest developments on Ipods, like software updates, new advancements or accessories.
You can add features and create helpful sub-topics that would best fit the current trends in Ipod technology. After you have made your changes, you can claim rights to the e-book and use it however you see fit.
So you see, the idea may have been copied or bought, but you now have the right to sell the “new” product as your own. Which is a huge benefit to your business.
In a basic business course, you are taught to develop an original product, which will “sell” to a particular market. However, developing and manufacturing your own product is quite tedious and a very time consuming process.
With PLR Content you completely skip that step and begin to promote and profit from your own product.
You can do this in several ways:
- You can give the new product away to attract more visitors to your site.
- You can sell the newly created product and keep the profits.
- You can use the product as a bonus to add value to another product.
- You can sell the resell, master resell and the private label rights for your new product.
- You can also build a web site for your product and recruit other sites to advertise your products for you.

And it doesn’t have to stop there, because as times change and new information and technology becomes available you can update your product, give it new life and sell it all over again!
Are you getting some great ideas? I sure hope so!
With a little creativity, resourcefulness and effort, you can earn hundreds of dollars by using Private Label Rights to come up with original products that you can distribute to your target market.

5. How can you profit with private label articles?

Not a lot of people know about the PLR articles, much less why they should pay attention to them. Give yourself the edge and find out how you can profit from them in the most efficient and effective way possible.
With one set of PLR articles and some creativity on your part, you can extend the life of the articles to the point where the content has more than paid for itself.
Here are some quick and easy ways that you can edit and use PLR articles to your advantage:
- Change the title of the article. If you are using keyword optimized articles, make sure you keep the keyword in the title.
- Change the opening paragraph. How can you say the same thing in a different way?
- Go through the article. Add or subtract a sentence or two.
Present the information in a different order. Expand on certain points. Get creative and add your own flair.
- Rewrite the ending. When you do this, think about what you want the reader to do.

After you have edited the articles to make them your own, you can use them to:
- Compile a short report.
Consolidate a series of articles of a similar topic and package them as a report. While you may think that anyone can do this, you’d be surprised how little of this is done.
Many people don’t have the time to read or the willingness to read several articles at different times. Providing them a simplified version of the information they want will be a welcome offer for your visitors. You can either give away the report for free, sell it as your own product or use it as content on your website.
- Create a series of emails.
This is especially useful when producing material for an email campaign. A series is by far, one of the more effective ways to create a following with your audience.
Give enough to allow them a feel for what you’re offering and hint at giving more of the same if they will subscribe to your mailing list. In turn, your emails promote your website by inviting them to visit you on a more regular basis.
- Create an e-book.
It is very easy for you to take a set of PLR articles and compile them into an e-book, for which you are the author. Since you have created an entirely new product you can package it and sell with resell rights.
As you can see, using PLR articles are not only effective in providing truly useful content. They are also time and cost effective.

6. How private label e-books and software can benefit your business:

Let’s start with PLR e-books.
Generally PLR e-books that are being sold are specially commissioned and written by ghost writers. These e-books are usually geared to a specific market. This is great for you because you can easily find professionally written e-books that will fit into the theme and budget of your business.
There are allot of things that you can do to maximize a private label e-books, so that you can get the most for your money. I know we covered a good bit about editing PLR content in the last issue So we won’t delve to deep into the editing part of e-books today but there are a few more things that I would like to go over with you before we come to the last lesson in this course.
First off I want to make sure that you know with a little bit of editing and ingenuity you can quickly end up offering an e-book to your customers that they will not find elsewhere.
This is great for many reasons. One of them is that you will NOT have to compete with other a hundred other resellers who all have the same product. In other words you will have “NO COMPETITION”. This alone is worth the cost of the content. Seriously it’s the fastest way to get to the head of the line.
As with the private label articles we spoke of last lesson the contents of the book can be modified to suit your target market.
Chapters can be rearranged. New sections can be added. Titles can be modified. New pictures, e-covers and site graphics can be used. This is the part where you can get really creative and put your own unique spin on the content to make it stand out from the crowd.
Just imagine after making some simple changes you will have created an entirely new and unique version that you can offer to your customers. One with your name on it, one that will promote your products, your affiliate programs and make you all of the profits.
The same holds true for private label software.
The core technology of the product can be created by another person or company, but when you purchase the private label rights you will have the ability to place your own name and brand on the software.
With most PLR software you will be able to change the layout, colour schemes, logos among other options that to make the software look like it was created by you. How great is that. You can be a software designer and you never have to write a line of code!
The only drawback with PLR software is that unless you are technically inclined you may have to hire someone to make the modifications for you. But don’t let that stop you. Most of the time you can hire someone from Elance.com or Rent-a-coder.com do the job very inexpensively.
There is a great market for software and a savvy marketer can profit greatly from PLR software just make sure you check out the product thoroughly and you know what you are getting for your investment.

7. Different ways that you can maximize your private label products and squeeze every bit of profits out of them that you can:

Often when someone buys the private label rights to a product they use it once to create a new version of the product, then they tuck it away or delete it and never use it again.
I think that is one of the biggest wastes of good content there is. If you’ve spent good money on great content use it until you can’t find a way to use it any more!
You can take the same exact content and use it in so many different ways that it will make your head spin. Let’s go over some of the things that you can do with the exact same content.
First we’ll start with the obvious things like:
Creating and editing articles:
If you have a set of articles take them and edit them so that they are slightly different from the original. Just change a few words, add in your own opening or closing. Simple is the key to your first edit.
Then take them and chop them up into paragraphs. Use the individual blocks of text and mix and match them so that you can create a whole new article.
Now break them up in to tips, signature lines and even ad copy, such as solo ads, small classified or three line Google ads.
Are you getting any good ideas?
Now just imagine, if you can do that much with simple articles, you can do even more with e-books and reports not to mention graphics and software. The possible combinations are endless. So whatever you do don’t just stop after you’ve made one revision.
Use the same process with any PLR content and I guarantee you will get more than ten times the amount of your investment back.
I know that we have gone over this before, but I’m going to list for you one more time some of the fantastic uses for PLR content:

Instant site content.
Submit it to directories.
Publish it in newsletters.
Exchange it.
Let your visitors publish it with your autobiography.
Gain link popularity with it.
Make different versions of it.
Give it away.
Sell it.
Sell the resell rights to it.
Sell the master resell rights to it.
Sell the private label rights to it.
Make multiple versions of it.
Build your opt-in list with it.
Increase value with it.
Create original articles with it.
Create original e-books with it.
Create original reports with it.
Create original tips and signature files with it.
Create original articles with it.
Create original ad copy with it.
Increase your profits with it.
Start your own affiliate program with it.
Use it to make promotional content for your new affiliates.

Here are a few more advanced ideas:
Make audio versions of it.
Make a video out of it using it as a script.
Make video screen casts with it.
Make power point slide shows with it.
Put it on a CD and use it as an up sell.

Here is one final tip that I hope will save you loads of time and trouble.
Create a special folder on your desktop and whenever you purchase PLR products tuck it in that folder. That way when you are on the hunt for a chunk of content for a project you can easily search that folder by keyword and find exactly what you are looking for without rummaging around on your hard drive for hours!

© - Article by Pierre du Plessis. You can find more information on private label resell rights in our Career Builders Article Directory. Any person may copy this article into his/her web site, on condition that it remains unchanged and complete, including this notice.