|
Article Index Pages:
1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
Article Index Pages:
1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
Article Index Pages:
1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 |
Strategic planning is a management decision-making tool or problem-solving
technique.
Best results are obtained if a whole group takes part in the process. An
facilitative approach by the Chairman will encourage individual contributions
and creativity
This process is not only relevant for organisations, but can also be just as
helpful for departments and sections to solve problems.
The strategic planning
process is about the evaluation of a business and can be compared to a
relationship between a doctor and patient.
Firstly, the present condition of the patient must be established by analysing
the situation.
Secondly, establish what the desired condition should be like.
Thirdly administer proper medicine to get the patient to the desired condition.
The strategic planning process usually comprises of the following action steps:
1. do an internal analysis
2. do an external analysis;
3. summarise the strengths, weaknesses, opportunities and threats;
4. develop broad strategies;
5. select the best alternatives to follow; and
6. carry out the chosen strategies.
You have to establish the following with the group to enable all to get a
snapshot picture of the present situation, for further analysis later on:
Type of business, geographic location, period in business, strengths and
weaknesses of products/services in the past, past competitive advantage,
traditional products or services and target markets/clients, growth history, a
few financial figures.
This must be written up on a blackboard and notes thereof recorded by the
responsible person for later inclusion in the “Strategic Planning Process and
Outcomes Report”.
|
